We were quoting higher fees, and the brand wasn't living up to them. My co-founder put…
This is a design post classified by AGK Intelligence as Logo & branding (a launch), kept by the Design Radar because it carries real work, not commentary.
We rebranded our studio. We were quoting higher fees, and the brand wasn't living up to them. My co-founder put it pretty honestly: "I always look at people's brand and websites and think they always look better than ours." The new lime: Mat went for something simple, but not your regular studio brand, and nothing too funky. Understated, premium, personality without being chaotic. The main font we went for was sherif. You don't see serifs much in web3 or tech, and it makes us look a bit more sophisticated. Serif for titles, sans serif for body so it's still easy to read. The logo came fr
Posted by Jon Li (1.6k followers) 2 days ago · 119 likes · 3k views · view the original post on X. Kept by the Design Radar as Logo & branding.
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