Most founders already have a vision for their brand. They just can't explain it properly.
This is a design post classified by AGK Intelligence as Logo & branding (a tutorial), kept by the Design Radar because it carries real work, not commentary.
Most founders already have a vision for their brand. They just can't explain it properly. So as a designer, a lot depends on your onboarding form and the questions you ask. If you only ask what brands they like, you'll get names like Granola, 11Labs. That doesn't really help you build an identity. Ask about their story, why they started, who they're building for. These are very surface level examples. But I go even more in depth. If you ask a client if they have any direction in mind, they would say no If you ask them if they dislike any color, you would probably get an answer. Also read
Posted by Dev Nath (3.8k followers) 3 days ago · 236 likes · 4.4k views · view the original post on X. Kept by the Design Radar as Logo & branding.
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